DRIVING QUESTION: Why do people buy stuff? Project Overview: In this project, students learned about the marketing mix (4P’s) and then applied it by planning and running an ACS merch store at the Auction in November. Students considered what PRODUCTS to sell, what PRICE to sell them at, how the PLACE should be set up, and how [...]
Marketing Starts With the Letter “E”
DRIVING QUESTION: How can we use design thinking to market a local non-profit organization?