I\u2019m not sure what it is \u2014 there is something innate in me that despises a \u201csales job.\u201d I can smell a salesperson a mile away, and when I get any sense of something being sold to me \u2014 I immediately become convinced that I will not purchase that product\u2014even if it makes great sense to do so (great deal etc.). \u00a0\u00a0<\/p>\n
Maybe this disposition was due to my upbringing. My parents raised me during the 70\u2019s and they were deep into the \u201chippy\u201d stage. Thus, there was a whole lot of \u201cstick it to the man,\u201d anti-institution, non-establishment happening in our home<\/strong> <\/span>growing up.<\/p>\n Or maybe it is a result of my stubborn nature to allow anyone and any brand to \u201cdefine\u201d me or shape how or what I would buy, wear, eat, etc.<\/p>\n I would love to say that it\u2019s a result of my faith, and that my only identity is in Christ and that I don\u2019t buy into anything that world offers me or tries to sell me\u2026and certainly there\u2019s something to this\u2026but honestly\u2026I\u2019m not really sure where this actually comes from.<\/p>\n Ironically, I find myself living the life of a salesperson most of the time. I am constantly \u201cselling\u201d the vision of the school to people. I find myself \u201cselling\u201d change to co-workers. I find myself \u201cselling\u201d new and different ways to achieve a better way. I am often asking\/telling\/selling someone to complete a new task in a short time frame. And I find myself constantly needing to \u201csell\u201d to my own kids that listening to their parents is a wise decision,<\/strong><\/span> or that not being allowed to have a mobile phone like everyone else is really best for them.<\/p>\n In reality \u2014 we are all salespeople. Our lives are full of convincing and coercing, helping others see a better way and solving problems, providing solutions and opening new pathways. We are constantly seeking out ways to become better at what we do<\/span>,<\/strong> accomplish more in a shorter period of time and do more with less.<\/p>\n And then when these things happen \u2014 we want others to know about it. We might event want others to \u201cbuy in\u201d or \u201cfollow;\u201d it\u2019s a natural part of living in community.<\/p>\n Seth Godin, of Purple Cow lore<\/a> (among other marketing books), says that we don\u2019t need to be salespeople if we have something unique and remarkable that others seek hard after. We don\u2019t have to spend thousands on marketing, if people are drawn to something that doesn\u2019t need a marketing plan.<\/p>\n As a matter of fact, if they\u2019re like me, they are more drawn to the brand with the absence of an overt marketing plan.\u00a0<\/p>\n In the context of school\u2026well\u2026we don\u2019t have TV commercials, but Abbotsford Christian School is catching on. We\u2019re bursting at the seams with enrolment at the elementary campus and the middle school campus has been drawing a record number of new families in the past three years.<\/p>\n Our innovative Project Based Learning approach is getting the attention of others in the education world and beyond<\/strong>.<\/span> It\u2019s clear that education has changed, and our This Square Inch<\/a>\u00a0campaign that is geared to changing our learning spaces to accommodate 21st<\/sup> Century learning is beginning to take hold.\u00a0<\/p>\n Not sure what coffee you enjoy and why\u2026but I\u2019ll have a tall Americano, no room for cream.\u00a0<\/p>\n I love Starbucks. Yes, the coffee is great and yes, I love the brand that they work hard at portraying. Here\u2019s the real reason: they don\u2019t advertise on TV. I love the fact that Starbucks is considered one of the current, most recognized brands in the world (along with Coke, McDonald\u2019s and Apple) and they […]<\/a><\/p>\n","protected":false},"author":49,"featured_media":2835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"footnotes":""},"categories":[2],"tags":[],"post_folder":[],"class_list":["post-2826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-project-based-learning"],"_links":{"self":[{"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/posts\/2826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/comments?post=2826"}],"version-history":[{"count":0,"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/posts\/2826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/media\/2835"}],"wp:attachment":[{"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/media?parent=2826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/categories?post=2826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/tags?post=2826"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/abbotsfordchristian.com\/insideout\/wp-json\/wp\/v2\/post_folder?post=2826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Selling short?<\/span><\/h2>\n
Spreading the Word<\/span><\/h2>\n
![\"julius-starbucks-dec-2016\"](\"http:\/\/insideout2.insidewp.test\/wp-content\/uploads\/sites\/2\/2016\/12\/Julius-starbucks-Dec-2016-247x350.jpeg\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"